Trademark National

Trademarks can be distinctive signs of any kind, especially words (including personal names) or images, letters, numbers, colors, the shape or packaging of the goods, or sounds.

It is important for the mark to be distinctive; in particular, it must not be descriptive of the goods and services for which it is to be used: a baker cannot choose the name bread as a wordmark for his product bread. Pure advertising statements such as "Our bread is the best" are also not eligible for protection.

Important to note

In the application procedure, it is not decided whether identical or confusable earlier trademarks exist. However, since earlier rights can lead to later trademark rights being cancelled again or not being allowed to be used due to an injunction, it is advisable to research earlier rights before filing a trademark application.